Psychology in Web Design: How to Create a Hero Section That Converts – Rinaldo Ugrina
Psychology in Web Design Information
Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.
Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.
Drawing from academic research in cognitive and behavioral psychology paired with real-life experience this class teaches you how to influence visitor's behavior on your website.
Here’s what you’ll learn
7 research-backed frameworks to write your heading and subheading
2 psychological principles to increase the persuasiveness of your CTA button copy
2 ways to choose a graphic to motivate your visitor to take action
A research-backed technique to position your hero section layout
Important design heuristic that most designers get wrong
2 tips to start picking out high-quality fonts...