Psychology in Web Design: How to Create a Hero Section That Converts – Rinaldo Ugrina

Psychology in Web Design: How to Create a Hero Section That Converts – Rinaldo UgrinaPsychology in Web Design Information

Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.

Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.

Drawing from academic research in cognitive and behavioral psychology paired with real-life experience this class teaches you how to influence visitor's behavior on your website.

Here’s what you’ll learn

  • 7 research-backed frameworks to write your heading and subheading
  • 2 psychological principles to increase the persuasiveness of your CTA button copy
  • 2 ways to choose a graphic to motivate your visitor to take action
  • A research-backed technique to position your hero section layout
  • Important design heuristic that most designers get wrong
  • 2 tips to start picking out high-quality fonts right away
  • A practical approach to establishing a type scale
  • Why psychology of color isn't super practical
  • Easy to implement technique to make your hero section look modern
  • Total of 16 outlined psychological principles

For each tactic in the class there are 3 sections:

  • Principle (psychological research background)
  • Example (conversion optimization best practices)
  • Design (latest UI & UX approach)

You’ll be creating:

  • A high converting hero-section for your website using proven research-based frameworks from this class

Psychology in Web Design: How to Create a Hero Section That Converts – Rinaldo UgrinaAbout Author

Hey! I'm Rinaldo Ugrina and even though my main focus is being a UX auditor, I'm also a generalist / jack-of-all-trades. I actually spend most of my days at the intersection of my interests. I design, code, write, learn, and teach.

I had the pleasure to work with some of the biggest unicorn startups and enterprise companies like Airbnb, Samsung, Softbank, EA, SAP, eBay, 3M, Stanford, Unicef, Dollar Shave Club, Ring, and many more. Most of my work is at a fascinating interplay of technology and psychology.

Human psychology is one of my deepest interests. The mind is difficult to comprehend. Most human behavior is a result of subconscious processes. As a result, many of our beliefs about how people behave - including beliefs about ourselves - are wrong. It's my goal through my teachings to make some of the unknown be known.

More courses from the same author: Rinaldo Ugrina

Salepage: Psychology in Web Design: How to Create a Hero Section That Converts – Rinaldo Ugrina https://idesigncourse.com/product/psychology-in-web-design-how-to-create-a-hero-section-that-converts/?feed_id=600&_unique_id=64ad837e30131&iDesign%20Course

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