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Artificial Academy – The Bite Shot – Joanie Simon

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Artificial Academy Information My boys were toddlers when I started my food photography business. Finding time for photography during the day was just plain hard! I needed a way to shoot after they went to bed, and I knew that meant artificial lighting. At first, it felt overwhelming, but I was determined. I started by buying light after light, reading book after book, and experimenting with ways to make artificial light look natural. And eventually, it did! What happened next? I never had to race against sunset or wait around for the perfect light. I could do photoshoots at midnight if I wanted. Editing my images went 10 times faster. I had total control of my lighting in unpredictable places like restaurants. I no longer had to turn down jobs because of lighting issues. In fact, I got more jobs because I could give my clients whatever lighting they wanted, and keep it consistent. I knew other photographers were struggling with their lig...