Logo Design 101 – Tim Frame

Logo Design 101 – Tim FrameLogo Design 101 Information

Conceive, Develop, And Produce A Logo.

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.

You’ll learn about:

  • Researching and gathering relevant info
  • Concepting, refining, and rendering a design
  • Producing identity standards and basic style guide
  • Considerations for making color decisions

You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.

Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.

Here’s what you’ll learn

  1. Course Introduction
  2. What Is A Logo?
  3. Standard Logo Types
  4. Defining The Project
  5. Formulating A Creative Brief
  6. Logo Design Research
  7. Brainstorming: Word Mapping
  8. Brainstorming Logo Ideas
  9. Thumbnail Sketches
  10. Exploring Type Solutions
  11. Manipulating And Customizing Letterforms
  12. Drawing And Manipulating Letterforms In Illustrator
  13. Logo Execution Styles
  14. Logo Explorations In Illustrator
  15. Considerations For Applying Color
  16. Formatting Concept Work For Presentation
  17. Tips For Presenting To The Client
  18. Preparation Of Final Artwork Files
  19. Logo Standards
  20. Copyright And Trademark Basics
  21. Contract Basics
  22. Final Thoughts

Logo Design 101 – Tim FrameAbout Author

Tim Frame has over 20 years experience as a designer and illustrator, designing logos, icons, brand identity systems, retail graphics, environmental graphics, packaging and print. This experience includes work for Fortune 500 companies as well as some of the nation's leading deign firms and advertising agencies. He has been recognized for design excellence by some of the industry's leading organizations and publications including: Communication Arts, Graphis, How and Print Magazine.

More courses from the same author: Tim Frame

Salepage: Logo Design 101 – Tim Frame https://www.idesigncourse.com/product/logo-design-101-tim-frame/?feed_id=4741&_unique_id=6550b00d832ad&iDesign%20Course

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